A
lot toy companies, manufacturers and also retail outlets often face
several problems with regards to their inventories. Sometimes, no matter
how hard they plan ahead of time, their inventories may either end up
short, resulting in an out of stock situation (OSS) or may have acquired
or ordered too many of those stock keeping units or SKU, which ends up
sitting in their warehouse. Aside from these two major problems,
toymakers, importers and manufacturers will also be encountering other
issues that may affect their inventory and their business in general.
Toys
are usually seasonal and what may be IN today may not be popular
tomorrow. Toys unlike those products like a basketball which are popular
whole year round, has a shorter “shelf life.” Once the novelty or
popularity of these toys wanes down, chances of selling it may go down
as well. Remember Elsa of the popular animated movie Frozen? The Elsa
doll during the movie’s popularity coupled with the enticing song was
selling like hotcake and manufacturers grabbed the opportunity and
produced a lot of this item. Importers and retailers, just like the
manufacturers, ordered this doll and piled up inventories of Elsa. After
almost a year, the movie is no longer as popular and so is the doll,
the result a huge inventory of Elsa dolls sitting at their warehouse.
Wholesale Buyers
Manufacturers,
importers and retailers having large quantity of excess wholesale toys,
assorted toy closeouts or education toys closeouts, often contact toy
wholesale distributors or a wholesale toy liquidator. They know that
dead inventory is like money sitting in a checking account earning them
no interest. So know from experience that they must act quickly and
liquidate their closeout toy inventory.
Another
problems related to this is the seasonality index. It is great if
manufacturers were able to deliver the toys they created to retailers
before the season i.e. Christmas where people are on a buying spree. If
Importers however failed to ship the products on time, chances are those
toys may end up in shipyards and the holiday sales may go to waste, and
those toys that the retailers ordered may be shipped back to the
manufacturers.
We are Closeout buyers
Vendors will also try and contact various national closeout buyers
to rid themselves of their toys closeouts and toy overstock. One of the
largest toy liquidators is AAA Closeout Liquidators, a trusted and well
known closeout buyer, in business since 1979. They specialize in
purchasing overstock toys, wholesale toys and games and surplus toys for
cash. Another issue that they may face in handling the inventory of
toys is projection. Most companies rely too much on their marketing
strategies thinking their product in this case toys will be a big hit
and will be sold out once it hits the shelves. Unfortunately, a lot of
these products are being sold at a cost even at a loss just to acquire
what they have spent. It is wonderful if they managed to sell
everything, otherwise, these products will be left sitting inside their
warehouse, and usually retailers ship it back to manufacturers again
with the products waiting to be stored inside the warehouse.
Overstock toys for sale
Having defective overstock toys for sale
can also be a headache not only to manufacturers or toymakers but also
to the importers and retailers. Just imagine having those robots inside a
bulky case. A kid opens it and boom, the robot’s body falls apart.
Everybody with this product will surely swamp the retail outlets, not to
buy but to return the defective product and with the advent of social
media, this toy will never sell as expected by the manufacturer.
There
are actually a lot of issues and problems that the manufacturers down
to the retailers will face especially those with huge toy closeout inventories gathering dust inside their warehouse.
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